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AirAsia launches publisher-side trading desk

23 Jul 2016 07:43:17

thedrum.com

AirAsia has partnered with digital agency PHAR to create a platform that will allow advertisers to target travelers across ASEAN on AirAsia's site and third party sites using travel-related data.


The "˜PHAR Focus' platform was soft launched in April but has now been given the green light to launch widely.


According to PHAR, the data captured runs into billions of "˜data events' and consists of travel behaviour, purchase intent, demographic and lifestyle indicators. Segments created from this data will allow people to target across AirAsia's website and selected third party sites.


Read full story: thedrum.com

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