easyJet targets biz travellers with new ad campaign

14 Sep 2014 06:03:22

breakingtravelnews.com

easyJet has launched its first ever TV campaign focused on what it has to offer business travellers. Passengers travelling for business now account for more than a fifth of easyJet's passengers with more than 12m choosing the airline every year "“ and that number continues to grow.

The campaign, called "˜Business Sense', launches on TV in the UK from 13th September, with actor Hugh Laurie as the new voice of the campaign. It aims to highlight the advantages of flying with easyJet with the TV ads focussing on the airline's strong record for punctuality pointing out that last year, on average, easyJet was more punctual across Europe than British Airways.

Peter Duffy, Commercial Director for easyJet, commented: "œThis is the first time we have chosen to advertise to business travellers on TV and it is indicative of the importance we place on this key and growing market for us.

"œWe know business passengers are attracted to easyJet because of our low fares, punctuality and friendly service, flying to primary airports across Europe "“ all of these factors help the airline to both attract and retain new business customers "“ but the ad campaign should help us to reach business travellers who may not have considered easyJet to date. So in the campaign we aim to communicate that easyJet isn't just a more cost-effective option, it's actually a smarter choice for business travellers all-round."

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